When to post on Pinterest?

When to post on Pinterest
When to post on Pinterest

You might be wondering when is the best time to pin on Pinterest?

Knowing when to post on Pinterest has become paramount because Pinterest has become such an important platform for website traffic!

In any case as far as I’m concerned, it’s 50% of my traffic today (with SEO). Pinterest has also become one of the preferred platforms for bloggers.

How important is knowing the best time to post?

Due to Pinterest’s smart feed , not all Pins are visible when they are posted. However, the perceived quality of a specific Pin is an important factor in the Pinterest algorithm, and this will impact its decision as to whether or not that Pin should be added to the smart feed.

Pinterest looks for user engagement signals in order to rank your Pins. If your content is posted at a time when it’s likely to reach the right people when they’re ready to engage, you’re sending a strong signal to Pinterest that it should show it now, often, and at more people !

If your Pin fails early on because it’s posted at a bad time, Pinterest takes this as an indication that it may not be of good quality to be worthy of the Smart Feed.

Repeated signals like this over time will affect how Pinterest views all of your content. So pinning at the right time is not only important for the success of what you pin now, but for everything you pin in the future!

Additionally, since Pinterest works as a search engine , users can find Pins that have been posted at any time, through the search bar. You should know that users of social networks are more likely to search on Pinterest than on any other network.

The algorithm suggests the most popular pins to them . By posting at the right time of day, you will get a boost of your authority in the Pinterest algorithm.

Now you understand why knowing when to post on Pinterest is essential!

We would all like a simple answer. But there is simply no one-size-fits-all pinning schedule.

The statistics I found are to be taken with a grain of salt because they come from American studies, and we are not quite like the Americans: p

And most importantly, their relevance will depend on your niche and your audience.

So these numbers are great especially to start with and if you have no idea and don’t know your audience very well yet.

Be consistent and distribute your “pinning” well

Like most other social networks, a consistent sharing strategy is important on Pinterest in order to build your follower audience.

Most marketers agree that spreading your Pins throughout the day is a smart thing to do. Varying the times you pin exposes you to different segments of the Pinterest population and can lead to more exposure, “repins” and subscribers.

And with Pinterest’s smart feed that personalizes what you see in your account, you can pin pretty much anytime without overwhelming your audience.

Despite this observation, we still have questions: what is the best frequency on Pinterest? What are the best days and times to post? And what kinds of pins perform best and when.

Best Pinterest frequency: between 5 and 30 pins per day

A good frequency to start on Pinterest would be 5 Pins a day.

A study of 200 top brands interviewed found that many had seen great growth on Pinterest by pinching somewhere between “a few pins a week” and “3 to 10 pins a day”.

Some companies believe that “the sky is the limit” when it comes to the number of pins per day. Because Pinterest is different from other social networks.

Some brands have seen their best results when they pin 15 to 30 pins per day, with pins distributed throughout the day.

” My best advice? Pin as much great content as you have time! Overwhelming your followers with the Pinterest Smart Feed algorithm is highly unlikely, and each pin is another chance to increase your exposure and audience. “

Pinterest calendar by day: Saturdays are prime time

According to a Pinterest study, it turns out that different topics peak depending on the day.

When it comes to timing, there isn’t a bad day for posting on Pinterest. But it seems that some subjects perform better depending on the day of the week.

Best time to post on Pinterest
Best time to post on Pinterest

Pinterest shared some information about these correlations. Here’s a look at what people prefer to focus on and pin on different days of the week (as a reminder, these are US stats):

  • Monday: fitness, we start the week with good intentions
  • Tuesday: technology, gadgets are all the rage
  • Wednesday: quotes, need motivation to get through the week
  • Thursday: fashion & accessories
  • Friday: humor, funny gifs bring relaxation on the weekend
  • Saturday: travel, holidays are in the foreground
  • Sunday: cooking and crafts to end the week

Most people rarely log in …

According to a Pew study, 17% of Pinterest users visit the site daily and 9% visit it multiple times a day. In contrast, a larger portion, around 29% of users, visit Pinterest on a weekly basis, while 52% say they visit the site even less often than that.

So that’s one more reason to pin consistently and frequently : to capture users regardless of their connection schedule!

Afternoons, evenings, when there is free time!

If you have to choose, and you don’t have time to pin down throughout the day, generally speaking, a good bet might be to focus your Pinterest programming around the afternoons and evenings – think about the times. where users want to take a quick break to dream about projects, recipes, vacations, etc.

Quicksprout has put together a lot of time statistics on Pinterest into an infographic. Notice how most of these results are grouped together in the afternoon, when you might be taking a break from work, and in the evening, when the responsibilities and tasks of the day are over.

Best time to post on Pinterest research
Best time to post on Pinterest research

Find your optimal schedule

As I have already pointed out to you, these are American studies, so after that we can retain the elements which are logical in themselves, and which apply to everyone, whatever the country. Like the fact that people go to Pinterest in their spare time and mostly evenings and weekends.

But the best thing is to adapt your publication strategy to your audience.

To find what will work best for your niche and pins, consider questions like:

What time zone is the majority of my audience in?

Pinterest Analytics is giving you a hand here with its “Audience” segment.

Here is an overview of my results: unsurprisingly, the majority of my audience is in USA.

50% of my audience is from USA
50% of my audience is from USA
Breakdown of audience by city
Breakdown of audience by city

So there I will have to adjust to the time zone of the United States.

So you need to ask yourself the following questions:

  • Would you hope to reach the Pinners in a different time zone than your own, or in a variety of time zones?
  • Consider your audience: how does they structure their day? What is she doing, when?

With the Smart Feed, consistency trumps perfect timing on Pinterest. Try to pin all day to increase your chances of hitting more people. If you find that the Pins displayed at any given time are working well, keep this time slot in mind!

To get started, you can test this strategy:

  • 10 pins per day of the week and 15 on weekends
  • On weekdays, post between 2 p.m. and 4 p.m. and 9 p.m. to 11 p.m.
  • On weekends, pin every hour

Then use your statistics tool to analyze the results of this strategy. Analyze your subscriber growth and traffic from month to month, then make some adjustments.

Pins are in demand: make yours easy to find

No matter how often and when you choose, every Pin you share is likely to pay off in the long run . Pinterest is widely used as a search engine , so Pins can have a very long lifespan.

A study has shown that:

  • 40% of clicks occur on the first day.
  • 70% of clicks occur within the first 2 days.
  • The remaining 30% of clicks continue for 30 days and beyond.

The key is that Pinterest doesn’t have that notion of immediacy that Twitter and Facebook shares. Visitors to Pinterest browse and search the network in a way that makes it as much a search engine as it is a social network.

So here are some tips for optimizing your Pins.

Tips for making your Pins search-ready

With Pinterest’s smart feed, you can expect more people to discover Pins through search and discovery. Here are some tips that might help you get the most out of your Pins:

  • Make sure all of your content has rich, pinnable images with a good caption.
  • Make sure your Pins link to a useful and relevant website.
  • Move keywords to the front of board names and pin descriptions to make them easy to find.
  • Optimize your image titles and fields: Pinterest extracts the caption from an image. (If there is no caption, it takes the alt text instead, and failing that, the meta title).
  • Add tips, directions when you can – Info Pins are up to 30% more engaging than other Pins!
  • Try to write a description between 200 to 310 characters. This will allow you to get more repins and comments.

What you must remember :

  • Consistent and consistent pinning is the best way to maximize your reach
  • The notion of “too many pins” does not exist on Pinterest
  • Anytime your audience has free time (afternoon, evening, Saturday) is a great time to pin

My secret to finding the best times to pin on Pinterest

It’s actually easier than you might think – if you’re willing to make a small investment in Tailwind .

Tailwind has a built-in feature called Smart Schedule that helps you pin when you’re most likely to get engagement. Smart Schedule suggests the best times to post based on your industry, account, and Pin activity.

Smart Schedule on Tailwind
Smart Schedule on Tailwind

As an official Pinterest partner serving over 100,000 businesses, they have access to a ton of data across many industries. They calculate the numbers and make suggestions on the most suitable times for your account. You can follow their advice (it’s so easy!). Or customize the time slots if you prefer.

Know that Tailwind is my secret weapon for Pinterest, and a major factor in my success on Pinterest.

Below you can see the progress of impressions on my Pinterest account since using Tailwind (purchased last December). The application allowed me to exceed the bar of 50,000 impressions. And yet I do not use it fully yet because I have to take care of Pinterest, Instagram, write my articles, guest articles, create my training, etc. And all this while working in 4/5 and with 2 sons at home! 😅And yes, blogger mom, it’s no longer a hobby, it’s being a super woman!🤣

But I promise, in a future article I will tell you about Tailwind . I am very happy with it for Pinterest. And right now I’m testing it for Instagram. I told myself that it was easier to manage everything in the same application. Because at the beginning for Instagram I left to test Later  (see on  Instagram applications ).

Now, it is your turn ! When is your best time to post on Pinterest? Do you use Tailwind like me and are you satisfied with it?

Did you like this article and have a Pinterest account? Pin it to easily find it and share it with your followers!